5 Content Marketing Trends to Watch Out For
If the last year of isolation and social distancing has revealed anything about society, it’s the power of social media and digital marketing. Tik Tok, Instagram, Twitter, and Facebook were the primary sources of communication throughout the pandemic and have continued to boom in popularity.
It is arguably more important than ever to create engaging and meaningful content. To help provide some insight on standing out in a saturated market, the digital marketing team at The Design Group has compiled five content marketing trends to keep an eye out for through the end of this year and into next.
Value-Driven Content is Going to Matter More
Did you know that the average person can see between 6,000 to 10,000 advertisements per day? The thought of competing with this statistic is intimidating. The amount of information being pushed on your audience each day means that your content must be unique, valuable, and filled with quality information. Your target audience has the right to be picky with their attention because you are not the only individual or company offering a product or service.
A good rule of thumb is to take a step back and ask yourself a few simple questions before hitting that publish button. Is this adding value to the timeline of my followers? Rather than selling, focus on solving a problem, or providing something of need. In 2021, the value that content adds to your followers, clients, or business partners is critical, so keep this idea at the forefront when creating a content strategy.
As 2021 continues, more companies will center on community-focused content and actions. Creating a community is a great way to stand out in a saturated marketplace.
For example, the Dollar Shave Club is an American-based company that focuses on generating community around the monthly shaving club. By consistently engaging with their followers and providing excellent customer service and informational content, they have continued to build their brand. Ultimately, they have gained the loyalty and trust of their customers, successfully establishing a rapport with their target market.
Building a loyal customer base is key to expanding your brand and content. It doesn’t have to be a tedious task; actions such as responding to comments, interacting with your followers, or planning virtual events for your community can all create this environment.
Optimizing Content for Niche and Long-Tail Keywords
Another great opportunity to enhance your content marketing is to optimize for a niche audience. According to Economic Times, “niche marketing is defined as channeling all marketing efforts towards one well-defined segment of the population.” Targeting a niche population is going to ensure that content production and positioning are as efficient as possible.
Implementing long-tail keywords is another way to improve content. Long-tail keywords are those that are more specific and have less competition. These keywords may be slightly longer and more obscure than common target keywords, which can provide more opportunities for higher rankings in Google.
Between Tik Tok, Instagram reels, and Facebook watch, video content has been the king of the market over the last few years. The revival of this visual-heavy medium has gotten our creative minds buzzing!
Video content is a great way to unleash your creative side and build a lasting impression, as it allows for slightly more time to get your concept across to your target audience. It is also highly effective and easy to use as an attention-grabber. Be sure to try your hand at an Instagram Reel or Tik Tok as a quick way to publish video without tedious editing software.
Another trend that will increase in the coming months is personal tracking information and tracking data. Cookies are a form of data collection. Websites will request permission to track and utilize this information to retarget you with specific content in the future. This advanced technology has made it easier for advertisers to customize their messaging to consumers, which will increase as personalized content increases. Hyper-personalization of content is a great tool to use to ensure a higher engagement of your content.
Digital marketing is constantly evolving. This means that trends in content marketing will inevitably be changing as well. The most important overarching principle is to produce high-quality and creative content. You want your audience to be receiving value from your posts in order to stand out among the competition.
These are some of our favorite content marketing trends right now. Which ones will you try and implement?