Coggin Security, Inc. Rebrand and Website Development
Coggin Security, Inc. has been protecting homes and businesses for the last 25 years and counting. The Design Group was honored when they approached us with an interest in website development and rebranding.
The Coggin Security team wanted their website to explain more of the story behind the family owned and operated company, as well as more about the kind of services they offer from security, fire, and smart home devices.
The team was also interested in making the website more useful to current customers by offering product manuals, an extensive support page, and a more efficient way to pay bills online. The security business can be competitive and the Coggin team wanted an edge to their website that sets them apart from other DIY or corporate companies.
As our team first dived into the rebranding process, our goal was to give the Coggin Security brand a fresh update, without losing the appeal and message that captured many customers over the last two decades. Our new design package gives a modern and updated twist to the logo so many recognize when driving through the Grand Strand area.
Our design team produced a full print package complete with yard signs, stickers, magnets, and letterhead that resonates closely with the family owned business’ brand identity.
Using the new brand book, our team quickly got to work designing a website that tells the story behind Coggin Security and what all they can offer home and business owners throughout the Grand Strand. We created a brand new sitemap that went more in depth into all of their many services, which included our marketing team copywriting each and every detailed page.
Along with the website redevelopment and rebrand, Coggin Security also decided to utilize The Design Group’s SEO services, as their website will continue to grow with their business.
If you are interested in website development, rebranding, or website development, contact The Design Group.