SEO Isn’t Dead: Common Myths You Can Put to Bed

While Search Engine Optimization can be a game changer for many businesses and organizations; In some circles, SEO has acquired a less than savory reputation. It’s true that you will not always see immediate results after putting in hours of optimizing and it is also true that there are SEOs who employ blackhat tactics that will eventually undermine the integrity of your site. Given these two pieces of information, it is no wonder that some people are skeptical of SEO, or think that its utility may be a myth altogether. However, as long as there are search engines, quality SEO will be a relevant and beneficial part of your marketing strategy. To ensure that your business is targeting the right SEO tactics, The Design Group is breaking down some of the most common SEO myths:

Myth #1: SEO Works Overnight

Many website owners tend to think that adding a few meta tags and uploading a new blog post will instantly boost their online rankings. As with all good things in the world, solid search engine optimization tactics take time.

SEO is a fantastic tool, but it takes time and effort. Adding a few metatags and optimizing your images won’t drastically affect your Google ranking, just like spraying some air freshener doesn’t mean the room is clean. Unless your site has a major technical problem that can be easily and quickly fixed, SEO is going to be an ongoing process.

Myth #2: You can do SEO once and be finished

If you’re continuously generating content and you want to stay abreast algorithmic changes, you’re never going to be finished with SEO. Search engine algorithms are constantly being refined to create a more user-friendly experience. This means that SEO tactics that worked ten years ago or even one year ago might not have the same impact that they once did.

Additionally, your business does not exist in a vacuum. If you are performing SEO tactics, your competition is probably doing it too. All else being equal, if you stop putting in SEO time while your competitors continue, the competition will start to pull ahead. As more and more companies partake in these optimization tactics, it becomes even more integral to step up your optimization game in order to properly compete.

Myth #3: You only need to be generating content

We can debate all day if content really is king, but one thing is certain: content is just one piece of the SEO puzzle. Yes, keyword-rich, relevant, and useful content is a boon to SEO, but you also need links. Don’t be the best-kept secret of the web; make sure people know about your stellar content and link back to it. A larger number of quality backlinks is a big way that search engines assess domain authority.

Myth #4: The bigger your site is, the better

One of the reasons why larger sites (those with more pages) often rank higher is because they have had more time to build up quality content, expand their services, and gain valuable backlinks. It isn’t the number of pages alone that’s pushing them to the top of the search results.

Search engines favor quality content over quantity. If you have several hundred pages that say next to nothing and provide no value for your readers, that is not going to do much for you in the way of SEO. It is much better to focus on building the content, keywords, resourcefulness and overall quality of your pages, while working to expand over time.

Myth #5: Google’s featured snippets and People also ask boxes have killed SEO

Try Googling something such as, “dates of moon phases” or “what is content marketing” and you’ll see a box at the top of your page that reveals the answer within table, paragraph, or list form. This is known as a featured snippet. You don’t have to click on a single website link to get answers to your burning astrological and content generation questions. Ask something like, “how to rank for SEO,” and you’ll get both a featured snippet box and a People also ask section. Again, you don’t have to click on any links to get all of those answers.

Naturally, website owners are concerned that Google is wiping out site traffic and that their SEO efforts are for naught. However, most of these answers contain link attribution, and those that don’t are in the public domain. In addition, users typically click through anyway and only a relatively small percentage of searches ever end up in one of these boxes. You can read more about featured snippets at Perficient Digital.

SEO can and will make a difference in your marketing strategy, but it’s important to separate fact from fiction. For more information on how SEO can help your business, contact The Design Group.

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