Why Are Websites Important?
If you’ve reached this page, you’ve already discovered one of the many reasons that websites are important: they provide information in an easily accessible manner. Beyond this, websites important to a growing business in five categories of ways.
1. Making a stellar first impression
When is the last time you stopped in a restaurant, booked a venue for a special event, or hired a professional without first researching the company? Nowadays, you’d be hard pressed to find someone who has never looked up reviews on Google or Yelp before making a decision to visit a brick-and-mortar location or make a hiring decision. If you don’t have a website, you don’t control your brand’s story; people are left to decipher what kind of company you are through the lens of past customers’ reviews (if you’re even listed on review sites).
Even if your business has built up a significant reputation and gets many of its clients through word of mouth, having a website where potential clients can learn more about the things you offer is useful. Not only will you be able to access a wider range of clients who haven’t heard about you through previous clients, but you also have the chance to unapologetically show who your brand is to the people who have heard about your business.
2. Giving your business credibility
Choosing not to have a website automatically takes your business out of the range of options that consumers are considering. We aren’t saying this will happen in every circumstance, but it happens in enough of them to be a serious concern. Say you were an entrepreneur thinking of hiring a freelancer for your business; are you going to go with the person who contacts you with a link to their website that is filled with past projects and reviews or someone who writes a single byline stating what they do? Chances are, you’ll go with the person you know more about.
A website that is packed with relevant and useful content helps to show your company’s authority in your industry and sets you apart from the competition. Providing all of this beneficial information works to establish consumer trust, which is the beginning of every great business relationship.
3. Providing marketing opportunities
A business’s website is often the center of its online presence. Every piece of content that you release into the digital world is an opportunity to direct consumers back to your website (where you have established a well-defined brand and filled your pages with content written with conversions in mind). Whether you’re running paid search ads on Google or sharing your click worthy blog post on social media, a website gives consumers and content a place to go.
Your search engine-optimized website is also a tool that can continue to work for you for many years. When you begin to rank in organic searches, you will have leads coming to you even without paid search ads. Like investing in a prime location or expanding your space, a website provides lasting value.
4. Creating sales opportunities
Having a digital presence means you can reach far more people than word of mouth alone, which in turn expands your opportunities for sales. This effect is even more pronounced and immediate for ecommerce websites. In their case, their digital presence allows them to make sales 24 hours a day, 7 days a week, without someone there to manage the individual sales as they come through.
5. Answering questions around the clock
You may not have someone on staff to answer questions at all hours of the day, but your website can have a section for FAQs and thoroughly detailed products and services pages that answer consumers’ questions before they need your help. This can help cut down on less-relevant emails and phone calls so you and your staff have more time to focus on running the business.
With all of that said, it’s better to have no website at all than one that makes your business look bad and turns people away. When you are ready for a professional website, though, take a look at The Design Group’s portfolio and contact us for more information.