What is Marketing Automation?

Powerful marketing is always one step ahead of the user, and high-powered marketing automation tools are the key to taking the lead. The right customer relationship management software can power up your business like nothing else. We use a number of automation tools to effectively optimize your marketing, drive leads, and convert interest into sales. 

Email Marketing Automation

When it comes to guiding a lead through the sales funnel, timing is everything. Email marketing automation takes care of the timing for you, following a customizable workflow that follows specific lead actions with tailored brand responses. Greet new signups with an auto-sent welcome email, re-engage inactive leads with a six-month follow-up, and wrap up a sale with a survey request — all without lifting a finger.

Analytics Automation

Marketing analytics is a fast-growing field with new software and tracking techniques coming out seemingly every week. Analytics automation compiles this information and presents it so that it’s easy to read and easy to use. The gathered data lets you track campaigns across platforms, optimize future campaigns more effectively, and even tweak current campaigns to improve results. 

Customer Relationship Management Automation

If you’ve ever wished you could read your audience’s minds, Customer Relationship Management (CRM) automation is for you. The software identifies and stores customer information like email address, phone number, demographic category, location, point in the sales funnel, and more. With CRM automation, you can get to know your customers like never before. 

BENEFITS

Why do I need this service? 

Marketing automation handles the busy work so you’re free to run your business. The Design Group’s automation services bring you actionable insights that help you enhance your client relationships while saving time and minimizing human error. Automated CRM can:

• Increase Lead Generation
• Boost Conversion Rates
• Optimize Lead Communication
• Improve Customer Response Time
• Streamline Sales Funnel
• Re-engage Inactive Leads