What is Email Marketing?

Knowing what to say and when to say it doesn’t have to be a guessing game. The Design Group’s email marketing services pinpoint your customers’ needs and tailor your messaging to reach them at the critical moment. We turn commercial email communication into a beneficial resource that leaves recipients welcoming you back to their inbox week after week.

Welcome Emails 

Every relationship starts with a ‘hello.’ Greet your new subscribers with a warm welcome email to lay the groundwork for a long-term, loyal partnership. Welcome emails have the highest open rate of all marketing emails, and subscribers who receive them show 33% more engagement with the brand in the future. Our team crafts welcome emails that start you and your customers off on the right foot and keep them coming back for more.

Digital Newsletters

Digital newsletters are the powerhouse of marketing emails. The more your audience interacts with your brand, the more familiar and trustworthy you feel to them — and newsletters are a prime opportunity to grow those interactions. The Design Group’s digital newsletters can repurpose your content, increase engagement, introduce new products and services, and establish your credibility all in one single message.

Promotional Campaigns

Keep your audience informed of upcoming deals, sales, and new releases with periodic promotional emails. At The Design Group, we strategize our clients’ promotional emails so they are always valuable and never spammy. Visually engaging and powerfully persuasive, our messages spread the word about your work without being pushy. Engage your audience with communications made to fit their needs and lifestyle, and watch the conversions start rolling in.

Customer Relationship Management 

Automated customer relationship management (CRM) emails take the guesswork out of connecting with leads. CRM software identifies when a lead is at the right point in the sales funnel to reach out, what kind of nudge to offer, and how frequently to follow up — and then sends those emails itself. The Design Group’s CRM email service transforms marketing emails from an annoyance into a valuable, informational resource that is mutually beneficial to both businesses and consumers.

BENEFITS

Why do I need this service?

Email marketing is one of the most successful methods to turn leads into customers. Through The Design Group’s targeted campaigns and personalized messages, you can meet prospective clients wherever they are in the sales process and offer them the information they need to take the next step. Email marketing offers you the golden opportunity to:

• Personalize Communication With Customers
• Expand Content’s Reach
• Increase Conversion Rates
• Provide Repeat Brand Exposure
• Optimize Sales Funnel Communication
• Boost Brand Recognition
• Improve Customer Service