What is Search Engine Marketing & Paid Digital Media?

SEM (Search Engine Marketing)

CAPTURING INTENT AND VISIBILITY

Approximately 4 billion people around the world are online – that’s almost 54% of the global population. The internet enables small local businesses and huge international corporations to reach audiences around the world and drive sales. TDG’s Digital Marketing experts strategize and implement both paid and non-paid initiatives that go hand-in-hand with the rest of our digital strategies. SEM is a paid advertising method that focuses on increasing visibility on search engine result pages (SERPs) through paid search ads. It allows you to capture users’ intent by bidding on keywords related to your products or services. When users search for those keywords, your ads appear prominently, increasing the chances of attracting qualified traffic. SEM offers a cost-effective way to target specific demographics, geographic locations, and search queries. By strategically crafting compelling ad copy and leveraging data-driven keyword research, you can maximize your ad’s visibility and drive relevant traffic to your website, ultimately boosting conversions and revenue.

Display Advertising

CAPTIVATING VISUAL FOR BROAD REACH

Display advertising involves creating visually appealing ads, typically in the form of banners or interactive media, and placing them on relevant websites, blogs, or social media platforms. Display ads allow you to reach a wide audience and generate brand awareness. Leveraging targeting options such as demographics, interests, and behavior, you can ensure that your ads are displayed to the right audience. Effective display ads combine compelling visuals, persuasive copy, and strategic placement to capture attention and drive engagement. By carefully selecting websites and platforms that align with your target audience’s interests, you can amplify your brand’s reach and create a lasting impact.

Discovery Network Ads

ENGAGING AUIDENCES ACROSS PLATFORMS

Discovery Network ads provide an opportunity to reach your audience on popular content discovery platforms, such as Taboola and Outbrain. These platforms display ads in the form of native content recommendations, seamlessly integrated within the user’s browsing experience. Discovery Network ads enable you to promote your content, products, or services on high-traffic websites, leveraging advanced targeting options to ensure your ads are seen by the right audience. By blending in with the organic content, these ads foster engagement and generate quality leads, driving traffic to your website and enhancing brand exposure.

In-Feed Video Ads

CAPTIVATING AUIDENCES WITH VISUAL STORIES

Video content continues to dominate the digital landscape, and in-feed video ads provide a powerful way to engage audiences. These ads are seamlessly integrated within social media feeds or content platforms, capturing users’ attention as they scroll through their feeds. In-feed video ads combine compelling storytelling, visual creativity, and concise messaging to deliver impactful brand experiences. By leveraging targeting options and advanced analytics, you can effectively reach your desired audience and achieve high engagement rates. In-feed video ads allow you to communicate your brand’s story effectively, evoke emotions, and inspire action.

OTT Advertising

CONNECTING WITH STREAMERS AND CORD-CUTTERS

As streaming services gain popularity, Over-the-Top (OTT) advertising has emerged as a valuable channel to reach audiences who consume content through connected TVs, streaming devices, and gaming consoles. OTT ads deliver targeted video content during ad breaks within streaming platforms, allowing you to engage with viewers in a highly relevant context. By leveraging audience targeting based on demographics, interests, and viewing habits, OTT advertising ensures that your ads are seen by the right audience at the right time. This form of advertising enables you to build brand awareness, drive consideration, and reach audiences who have shifted away from traditional television.

Audience Targeting and Remarketing

PRECISION AND PERSONALIZATION

Audience targeting lies at the core of successful paid digital media campaigns. It allows you to refine your target audience based on demographics, location, interests, behaviors, and more. By understanding your audience’s preferences and characteristics, you can tailor your messaging and optimize your ad campaigns for maximum impact. Remarketing, also known as retargeting, is a technique that enables you to reconnect with users who have previously engaged with your brand but have not yet converted. By displaying targeted ads to these users across various platforms, you can remind them of your offerings, increase brand recall, and encourage them to take the desired action.

Paid digital media offers a wealth of opportunities to connect with your target audience, drive brand awareness, and generate valuable conversions. From SEM and display advertising to Discovery Network ads, in-feed video ads, and OTT advertising, each component plays a unique role in amplifying your brand’s reach and impact. By harnessing the power of audience targeting and remarketing, you can ensure that your messages are delivered to the right people at the right time, maximizing your return on investment. Embrace the world of paid digital media and unlock the full potential of your marketing efforts. Contact our marketing agency today to embark on a journey of digital success.

BENEFITS

Why Do I Need SEM & Paid Media? 

A powerful digital marketing strategy encompasses long-term, organic SEO efforts to optimize your site for improved search engine results page (SERP) rankings in addition to short-term, paid media tactics focused on sending specific promotional content to your target audience. SEM helps place your brand in the right place, at the right time to a targeted audience that is likely to convert when they click on your ads. Wondering what the hype is about paid media advertising? Here’s the scoop on how it can help you:

• Instantly Reaches Your Clients
• Increases Brand Awareness
• Enables Audience Targeting 
• Drives High-Quality Leads
• Focuses on Boosting Conversions 
• Delivers Highly Optimized Creative Ads
• Ensures Ad Visibility
• Converts Clients from Competitors 
• Has Pay Per Action Model With No Min. or Max Spend 
• Provides a Consistent Traffic Source