The Bootjack -

{ Responsive Web Design, Wordpress CMS Integration & Customization + More }

The Bootjack Web design in Charleston SC by The Design Group TDG's redesign of AP Recovery The Bootjack Website Design Web Design and Development of AP Recovery

Project Strategy & Scope

The Bootjack takes pride in being locally owned and operated since 1978. With four Charleston region locations, including its latest opening in Summerville, The Bootjack has become somewhat of a Lowcountry fixture, from its wide assortment of cowboy boots and knickers to the ever present Bootjack jingle, commonly heard on the local airwaves. As such, it was important to the TDG team to preserve this clout and make sure the Bootjack website featured a modern twist on the stores' tried and true traditions of the past.

Project Elements & Features

  • Wordpress CMS Development and Implementation
  • Development and Integration of Custom Wordpress Theme
  • On-Page 'Get Directions' Option for User to Input their Address for Line-by-Line Directions
  • Incorporation of CSS3 and HTML5 technologies
  • Fully Responsive Structure for Mobile and Device Compatibility
  • TypeKit integration for the use of typefaces with increased aesthetic appeal
  • Custom Structured 'Product Advice' Section Featuring Detail Pages/Permalinks for Posts
  • Online Form Integration and Implementation
  • Newsletter Sign-Up Implementation with CRM Integration
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