Optim Healthcare -

{ Web Design, Web Development, CMS Programming + More }

Optim Healthcare is a Savannah based hospital network featuring the region's premier orthopedic surgeons. As the objective of Optim is to provide patients with premium quality care that is convenient, effective and cost efficient, aesthetics and user interaction were important focuses the TDG team used to effectively achieve the organization's goals.

Project Strategy & Scope

Discover optim Web design in Charleston SC by The Design Group Discover optim Island South Carolina Website Design TDG's redesign of Discover optim Web Design and Development of Discover optim

Provided that the Optim features over fifty locations with a wide variety of doctors and specialists in each, easy access to physician information, physician specialties as well as location and contact information were of high importance. It was crucial for TDG's development team to integrate form and function seamlessly to present a well-structured, aesthetically pleasing healthcare website that is as informative as it is useful. To account for this, we developed a relationship based system of physicians, specialty hierarchy, and location assignments to create an intertwined network of information about the hospital and each of its branches. Optim's vast number of locations factored into the creation of an enhanced 'Locations' section on the site, featuring main and satellite locations, an advanced location search equipped with on-page directions, as well as a specialty-based locations breakdown.

Project Elements & Features

  • Wordpress CMS Development and Implementation
  • Wait Times feature for the display of waiting room delays
  • Careers Section featuring active Job listings, Detailed Job Information and application information
  • Enhanced Website Search Functionality with Customized Results Breakdown
  • Incorporation of JavaScript Rich Media
  • Advanced Form Integration and Implementation
  • You-Tube based Video Gallery Incorporation
  • Testimonial Gallery featuring patient stories and affiliations
  • News & Events section featuring customized detail pages
  • Advanced location breakdown featuring a zip code search and direction options
  • Specialized Administration Levels with Various Administrative Capabilities
  • TypeKit integration for the use of typefaces with increased aesthetic appeal
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